From Outdated Site to Patient‑Generating

Machine Fast.

Contact Us Today!

Modern. Fast. Built to Bring In More Patients.

Most dental websites look good, but they don’t do the one thing that matters most:

help your practice get more patients.

  • A Website Should:

    • Build trust

    • Explain your services clearly

    • Make it easy for people to contact your office

    • Support your growth, not slow it down

    If your current site can’t do that, it’s holding your practice back.

See what an upgraded website can do for your practice.

Our Mission Statement

We believe that when dental marketing is done right, it works. 


We believe in educating dentists on marketing basics. It puts them in greater control of their practice growth. 


We believe in competence and professionalism. And that these attributes can only be judged by tangible results. We track all the marketing we do for a practice to an almost fanatical level and only deliver services we can stand behind in terms of proven and quantifiable results. We believe in authenticity and setting realistic expectations. If we believe something will work, we’ll tell you it will. If we don’t think something will work, we’ll tell you it won’t.

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    We believe our work should have an unmistakable, positive impact on your practice.


    We believe in taking responsibility with you for your success.


    Our mission isn’t just to do marketing—it’s to help dental practices achieve their goals by delivering higher levels of real-world profitability and new patients. 


    Our mission is to try to treat others the way we would like to be treated: to only provide the kind of marketing we would want to experience as consumers and that we would want for our own business.

Why Choose Xpress, Inc?

Xpress, Inc. knows marketing and knows dental.


  • Are a full-service marketing firm.
  • Focus on measurable results
  • Track and monitor all marketing campaigns 
  • Know what works; we built a $6-million dental family practice ourselves.
  • Have helped hundreds of dental practices grow.
  • Are an Inc. 5000 company 
  • Work as your partner, not another vendor

Why Dentists Choose Xpress Websites

We don’t make “fancy” websites.



We make high-performing websites that help your practice grow.

  • Designed to Convert

    Everything on your site — layout, headlines, buttons, photos — is built to guide visitors toward calling or contacting you.

  • Fast Load Times

    Slow websites lose potential patients.

     We optimize your site to load quickly so people stay long enough to take action.

  • Simple, Clear Copywriting

    People want answers, not confusion.

     We write content that explains who you are, what you do, and why patients can trust you.

  • Built for Google

    Your website comes with a strong SEO foundation so Google can find and rank your pages more easily.

  • Trust Builders

    We highlight what matters most to new patients:


    • Reviews

    • Before-and-after results

    • Credentials

    • Patient stories

Ready for a website patients actually understand and trust?

Check Out Our Reviews

What You Get — Website Service Package

  • Custom design built for your practice


  • Mobile-friendly layout


  • Clear, easy-to-read copywriting


  • SEO-ready setup


  • Optional AI chatbot


  • Monthly hosting and support


  • Minor updates included


  • Integration with most online booking tools


  • Performance tracking

Upgrade your online presence with a site built to convert.

Our 3-Step Process

  • 1. Consultation & Planning

    We learn about your practice, what makes you different, and the patients you want to attract.


    Then we outline exactly what your website needs.

  • 2. Design & Build

    We create a clean, fast, modern website with clear messaging.


    If you use an online booking system, we can integrate most tools during the build or after launch.

  • 3. Launch, SEO Setup & Support

    We launch your site, set up your SEO foundation, and handle hosting and updates.


    Your site stays secure, fast, and working the way it should.

Effective Marketing

Backed by Numbers

0 +
Websites Launched
$ 0 M
Managed Ad Spend
0 M
Marketing Pieces Mailed
0 M
Leads Generated
0
Years of Experience
0 %
Client Retention

How Pricing Works

Our website builds are included in all marketing packages.


We also provide monthly hosting and support to keep your site running smoothly.

One-Time Build + Monthly Hosting

You get a custom website up front.


Then we take care of everything behind the scenes.

The End Result

A website that:


  • Makes your practice look trustworthy


  • Helps increase new-patient calls


  • Works smoothly on all devices


  • Supports higher-value treatment growth


  • Runs 24/7 without your team having to manage it



Your website becomes one of your strongest business tools.

Ready to Turn Your Website Into a Patient‑Generating Engine?

Frequently Asked Questions

  • Will This Work for My Small/Medium Practice?

    Yes. Our designs scale. We optimize budgets and targeting to your size.

  • How Long Until I See Results?

    Many clients see increased calls and new patients within 4–8 weeks of launch.

  • What if I Want to Make Changes Later?

    Our CMS makes it easy. We can also support ongoing SEO / ads / marketing as needed.

  • Will This Work for My Small/Medium Practice?

    Yes. Our designs scale. We optimize budgets and targeting to your size.

  • How Long Until I See Results?

    Many clients see increased calls and new patients within 4–8 weeks of launch.

  • What if I Want to Make Changes Later?

    Our CMS makes it easy. We can also support ongoing SEO / ads / marketing as needed.

What We Do Best

Five professionals stand in front of a dark blue wall. Smiling, they wear business attire.

Website

Breathtaking colors of our planet
Learn More
Three people smiling, arms around each other, pose against a grey brick wall.

SEO

Portraits of people from around the globe
Learn More
Two people smiling in an office. Man with crossed arms, woman holding laptop. Bright, white background.

Paid Ads

Stark beauty of desolate dunes
Learn More
Three colleagues posing against a white wall; one man in a suit, a woman in a skirt, and a man in a button-down shirt.

Printing & Mailing

Visual odyssey across continents
Learn More
Five professionals stand in front of a dark blue wall. Smiling, they wear business attire.

Website

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

Three people smiling, arms around each other, pose against a grey brick wall.

SEO

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

Two people smiling in an office. Man with crossed arms, woman holding laptop. Bright, white background.

Paid Ads

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

Three colleagues posing against a white wall; one man in a suit, a woman in a skirt, and a man in a button-down shirt.

Printing & Mailing

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

The Results Speak for Themselves

Browser window with globe and cursor icon.

650

Websites Launched

Telephone icon with a speech bubble.

60.6K

Phone calls generated this year

Computer monitor displaying a coin with a dollar sign, with a mouse cursor pointing at it.

$2.53M

Ad Spend under Management

Magnifying glass with an upward trending graph.

6,530

SEO Optimized Pages

Envelope with megaphone, promoting email marketing.

26.2M

Marketing Mailers Mailed

Person inside a circular arrow, suggesting a cycle or process involving people.

95%

Client Retention

What We Do Best

Five people in business attire smiling in front of a blue-gray wall.

Website

Breathtaking colors of our planet
Learn More
Three smiling people with arms around each other pose against a gray brick wall.

SEO

Portraits of people from around the globe
Learn More
Two people smiling in office setting; man with arms crossed, woman holding laptop.

Paid Ads

Stark beauty of desolate dunes
Learn More
Three people standing against a white wall: a man in a suit, a woman in a skirt, and a man in a button-up shirt and khakis.

Printing & Mailing

Visual odyssey across continents
Learn More

Real Team, Real Results

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Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.

Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.

Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.

Man in business attire leans against a white background, arms crossed, smiling.