Stop Wasting Money on Ads
That Don’t Convert
Get Real, Measurable
Results with Paid Ads
Contact Us Today!
Why Most Paid Ad Campaigns Fail (and How We Fix It)
Wrong Targeting
Your ads are going to the wrong people, wasting your budget.
Poor Ad Copy & Design
Ads that don’t speak to your audience won’t convert.
Inefficient Budget Allocation
You’re spending money on ads that don’t bring the best return.
No Ongoing Optimization
Without constant tweaking and performance monitoring, your results stagnate.
We Fix It By:
Targeted Ad Campaigns
We segment and target the right audience to ensure your ads are reaching people who need your services most.
Compelling Ad Copy & Creative
We write ads that speak directly to your ideal patients and include high-converting visuals.
Efficient Budget Allocation
We ensure every dollar is spent effectively, maximizing ROI while keeping costs low.
Constant Optimization & A/B Testing
We continuously monitor ad performance, adjusting bids, creatives, and targeting for the best results.
Our Mission Statement
We believe that when dental marketing is done right, it works.
We believe in educating dentists on marketing basics. It puts them in greater control of their practice growth.
We believe in competence and professionalism. And that these attributes can only be judged by tangible results. We track all the marketing we do for a practice to an almost fanatical level and only deliver services we can stand behind in terms of proven and quantifiable results. We believe in authenticity and setting realistic expectations. If we believe something will work, we’ll tell you it will. If we don’t think something will work, we’ll tell you it won’t.
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We believe our work should have an unmistakable, positive impact on your practice.
We believe in taking responsibility with you for your success.
Our mission isn’t just to do marketing—it’s to help dental practices achieve their goals by delivering higher levels of real-world profitability and new patients.
Our mission is to try to treat others the way we would like to be treated: to only provide the kind of marketing we would want to experience as consumers and that we would want for our own business.
Why Choose Xpress, Inc?
Xpress, Inc. knows marketing and knows dental.
- Are a full-service marketing firm.
- Focus on measurable results
- Track and monitor all marketing campaigns
- Know what works; we built a $6-million dental family practice ourselves.
- Have helped hundreds of dental practices grow.
- Are an Inc. 5000 company
- Work as your partner, not another vendor
Why Choose Xpress Promotion for Paid Ads?
Dental Industry Expertise
We specialize in marketing for dental practices, which means we know what works and what doesn’t in this competitive field.
Customized Ad Campaigns
We don’t use generic templates — every paid ad campaign is tailored to your practice’s unique goals and target audience.
Maximized ROI
Our goal is simple: more patients for less money. We don’t just aim for clicks; we aim for conversions.
Complete Transparency
You’ll always know where your ad spend is going and the results we’re generating.
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What You Get with Our Paid Ads Service
Free Paid Ads Audit
We review your current ad campaigns (if any), identify wasteful spending, and uncover new opportunities.
Custom Ad Strategy
We design a tailored strategy that aligns with your practice’s goals, targeting the right keywords, locations, and demographics.
High-Converting Ad Copy & Design
Compelling, click-worthy ad copy combined with professional, engaging visuals.
Comprehensive Campaign Management
We handle everything from setup to optimization to ongoing monitoring.
Clear Reporting & Analytics
We provide detailed reports that show you exactly how your ads are performing, along with actionable insights.
Continuous Optimization
Ongoing A/B testing, bid adjustments, and creative updates to ensure your campaigns always perform at their best.
How Our Paid Ads Service Works — In 3 Simple Steps
1. Schedule Your Free Paid Ads Audit
We analyze your current ad performance and discuss your goals.
2. We Build Your Custom Ad Strategy
A detailed, tailor-made plan to help you maximize your ad spend and drive conversions.
3. Launch & Optimize Your Campaign
We launch your ads, monitor performance, and optimize based on real-time data to ensure consistent results.
Effective Marketing
Backed by Numbers
Ready to Stop Wasting Ad Spend and Start Getting Results?
Frequently Asked Questions
Why Should I Invest in Paid Ads? Isn’t SEO Enough?
Paid ads are the quickest way to see immediate results. While SEO builds long-term organic traffic, paid ads generate leads and new patients right away — complementing your overall marketing strategy.
How Much Should I Budget for Ads?
We optimize your budget to ensure you're getting the most return for every dollar spent. We’ll help you set a budget that aligns with your goals, whether that’s local or national reach.
How Long Before I See Results?
You’ll start seeing results quickly, often within the first 1–2 weeks. We optimize campaigns continuously to maximize your ROI and ensure the best possible outcomes.
Why Should I Invest in Paid Ads? Isn’t SEO Enough?
Paid ads are the quickest way to see immediate results. While SEO builds long-term organic traffic, paid ads generate leads and new patients right away — complementing your overall marketing strategy.
How Much Should I Budget for Ads?
We optimize your budget to ensure you're getting the most return for every dollar spent. We’ll help you set a budget that aligns with your goals, whether that’s local or national reach.
How Long Before I See Results?
You’ll start seeing results quickly, often within the first 1–2 weeks. We optimize campaigns continuously to maximize your ROI and ensure the best possible outcomes.
What We Do Best
Website
SEO
Paid Ads
Printing & Mailing

Website
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SEO
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Paid Ads
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Printing & Mailing
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The Results Speak for Themselves
650
Websites Launched
60.6K
Phone calls generated this year
$2.53M
Ad Spend under Management
6,530
SEO Optimized Pages
26.2M
Marketing Mailers Mailed
95%
Client Retention
What We Do Best
Website
SEO
Paid Ads
Printing & Mailing
Real Team, Real Results

Hans Hillestad
CEO & Co-Founder
Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.
Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.
Shawn Kimmel
COO & Co-Founder
Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.
Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.


