Stop Wasting Money on Ads

That Don’t Convert

Get Real, Measurable

Results with Paid Ads

Contact Us Today!

Why Most Paid Ad Campaigns Fail (and How We Fix It)

  • Wrong Targeting

    Your ads are going to the wrong people, wasting your budget.

  • Poor Ad Copy & Design

    Ads that don’t speak to your audience won’t convert.

  • Inefficient Budget Allocation

    You’re spending money on ads that don’t bring the best return.

  • No Ongoing Optimization

    Without constant tweaking and performance monitoring, your results stagnate.

We Fix It By:

  • Targeted Ad Campaigns

    We segment and target the right audience to ensure your ads are reaching people who need your services most.

  • Compelling Ad Copy & Creative

    We write ads that speak directly to your ideal patients and include high-converting visuals.

  • Efficient Budget Allocation

    We ensure every dollar is spent effectively, maximizing ROI while keeping costs low.

  • Constant Optimization & A/B Testing

    We continuously monitor ad performance, adjusting bids, creatives, and targeting for the best results.

Our Mission Statement

We believe that when dental marketing is done right, it works. 


We believe in educating dentists on marketing basics. It puts them in greater control of their practice growth. 


We believe in competence and professionalism. And that these attributes can only be judged by tangible results. We track all the marketing we do for a practice to an almost fanatical level and only deliver services we can stand behind in terms of proven and quantifiable results. We believe in authenticity and setting realistic expectations. If we believe something will work, we’ll tell you it will. If we don’t think something will work, we’ll tell you it won’t.

  • Read More

    We believe our work should have an unmistakable, positive impact on your practice.


    We believe in taking responsibility with you for your success.


    Our mission isn’t just to do marketing—it’s to help dental practices achieve their goals by delivering higher levels of real-world profitability and new patients. 


    Our mission is to try to treat others the way we would like to be treated: to only provide the kind of marketing we would want to experience as consumers and that we would want for our own business.

Why Choose Xpress, Inc?

Xpress, Inc. knows marketing and knows dental.


  • Are a full-service marketing firm.
  • Focus on measurable results
  • Track and monitor all marketing campaigns 
  • Know what works; we built a $6-million dental family practice ourselves.
  • Have helped hundreds of dental practices grow.
  • Are an Inc. 5000 company 
  • Work as your partner, not another vendor

Why Choose Xpress Promotion for Paid Ads?

  • Dental Industry Expertise

    We specialize in marketing for dental practices, which means we know what works and what doesn’t in this competitive field.

  • Customized Ad Campaigns

    We don’t use generic templates — every paid ad campaign is tailored to your practice’s unique goals and target audience.

  • Maximized ROI

    Our goal is simple: more patients for less money. We don’t just aim for clicks; we aim for conversions.

  • Complete Transparency

    You’ll always know where your ad spend is going and the results we’re generating.

Check Out Our Reviews

What You Get with Our Paid Ads Service

  • Free Paid Ads Audit

    We review your current ad campaigns (if any), identify wasteful spending, and uncover new opportunities.

  • Custom Ad Strategy

    We design a tailored strategy that aligns with your practice’s goals, targeting the right keywords, locations, and demographics.

  • High-Converting Ad Copy & Design

    Compelling, click-worthy ad copy combined with professional, engaging visuals.

  • Comprehensive Campaign Management

    We handle everything from setup to optimization to ongoing monitoring.

  • Clear Reporting & Analytics

    We provide detailed reports that show you exactly how your ads are performing, along with actionable insights.

  • Continuous Optimization

    Ongoing A/B testing, bid adjustments, and creative updates to ensure your campaigns always perform at their best.

How Our Paid Ads Service Works — In 3 Simple Steps

  • 1. Schedule Your Free Paid Ads Audit

    We analyze your current ad performance and discuss your goals.

  • 2. We Build Your Custom Ad Strategy

    A detailed, tailor-made plan to help you maximize your ad spend and drive conversions.

  • 3. Launch & Optimize Your Campaign

    We launch your ads, monitor performance, and optimize based on real-time data to ensure consistent results.

Effective Marketing

Backed by Numbers

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Websites Launched
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Managed Ad Spend
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Marketing Pieces Mailed
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Leads Generated
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Years of Experience
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Client Retention

Ready to Stop Wasting Ad Spend and Start Getting Results?

Frequently Asked Questions

  • Why Should I Invest in Paid Ads? Isn’t SEO Enough?

    Paid ads are the quickest way to see immediate results. While SEO builds long-term organic traffic, paid ads generate leads and new patients right away — complementing your overall marketing strategy.

  • How Much Should I Budget for Ads?

    We optimize your budget to ensure you're getting the most return for every dollar spent. We’ll help you set a budget that aligns with your goals, whether that’s local or national reach.

  • How Long Before I See Results?

    You’ll start seeing results quickly, often within the first 1–2 weeks. We optimize campaigns continuously to maximize your ROI and ensure the best possible outcomes.

  • Why Should I Invest in Paid Ads? Isn’t SEO Enough?

    Paid ads are the quickest way to see immediate results. While SEO builds long-term organic traffic, paid ads generate leads and new patients right away — complementing your overall marketing strategy.

  • How Much Should I Budget for Ads?

    We optimize your budget to ensure you're getting the most return for every dollar spent. We’ll help you set a budget that aligns with your goals, whether that’s local or national reach.

  • How Long Before I See Results?

    You’ll start seeing results quickly, often within the first 1–2 weeks. We optimize campaigns continuously to maximize your ROI and ensure the best possible outcomes.

What We Do Best

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Website

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SEO

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Paid Ads

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Printing & Mailing

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The Results Speak for Themselves

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650

Websites Launched

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60.6K

Phone calls generated this year

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$2.53M

Ad Spend under Management

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6,530

SEO Optimized Pages

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26.2M

Marketing Mailers Mailed

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95%

Client Retention

What We Do Best

Real Team, Real Results

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Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.

Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.

Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.

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