Get More Patients with Targeted
High-Quality Print & Mail Campaigns That Deliver Results
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Why Most Direct Mail Campaigns Fail (and How We Fix It)
Generic Designs
Mailers that look like everyone else’s get tossed immediately.
Poor Targeting
Without precise audience segmentation, your mail ends up in the wrong hands, wasting your budget.
No Clear Call to Action
If your recipients don’t know what to do next, they’ll do nothing.
No Tracking or Optimization
Without monitoring performance, you’re left guessing what works.
We Fix It By:
Custom-Designed Mailers
Attention-grabbing postcards, flyers, and brochures designed to make your practice stand out.
Targeted Campaigns
We use advanced demographic and location-based targeting to send your mailers to the right audience.
Clear, Compelling CTAs
Each piece includes an irresistible call to action that drives recipients to schedule an appointment or call.
Real-Time Tracking & Optimization
We track your campaign’s results and adjust in real-time to ensure maximum ROI.
Our Mission Statement
We believe that when dental marketing is done right, it works.
We believe in educating dentists on marketing basics. It puts them in greater control of their practice growth.
We believe in competence and professionalism. And that these attributes can only be judged by tangible results. We track all the marketing we do for a practice to an almost fanatical level and only deliver services we can stand behind in terms of proven and quantifiable results. We believe in authenticity and setting realistic expectations. If we believe something will work, we’ll tell you it will. If we don’t think something will work, we’ll tell you it won’t.
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We believe our work should have an unmistakable, positive impact on your practice.
We believe in taking responsibility with you for your success.
Our mission isn’t just to do marketing—it’s to help dental practices achieve their goals by delivering higher levels of real-world profitability and new patients.
Our mission is to try to treat others the way we would like to be treated: to only provide the kind of marketing we would want to experience as consumers and that we would want for our own business.
Why Choose Xpress, Inc?
Xpress, Inc. knows marketing and knows dental.
- Are a full-service marketing firm.
- Focus on measurable results
- Track and monitor all marketing campaigns
- Know what works; we built a $6-million dental family practice ourselves.
- Have helped hundreds of dental practices grow.
- Are an Inc. 5000 company
- Work as your partner, not another vendor
Why Choose Xpress Promotion for Printing & Mailing?
Niche Expertise
We specialize in marketing for dental practices, so we understand what works when it comes to attracting new patients through direct mail.
Custom, High-Quality Designs
Every piece is designed to reflect the professionalism of your practice and capture attention.
Complete Campaign Management
From design to delivery, we handle every step of the process for you — so you can focus on your practice.
Measurable Results
We provide detailed reports showing the response rates and ROI of each campaign, so you can see exactly how your investment is performing.
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What You Get with Our Printing & Mailing Service
Custom-Designed Mailers
Postcards, brochures, and flyers tailored to your practice, with copy and visuals that speak directly to your target audience.
Precise Targeting & Segmentation
We analyze your patient data and demographic insights to create laser-focused campaigns.
Complete Mailing Services
We handle everything from printing and addressing to delivery, ensuring your mail gets to the right people.
Campaign Tracking & Reporting
Real-time tracking of your campaign's performance, with actionable insights to improve results.
Follow-up Strategy
We help you implement follow-up tactics (like email or phone calls) to convert leads into patients.
How Our Printing & Mailing Service Works — In 3 Simple Steps
1. Schedule Your Free Consultation
We’ll discuss your target audience and campaign goals.
2. We Design Your Custom Mailer
Tailored to your practice, audience, and campaign objective.
3. We Print, Mail & Track Results
We handle the logistics and provide performance reports to ensure the campaign’s success.
Effective Marketing
Backed by Numbers
Ready to Attract New Patients with Powerful Print & Mail Campaigns?
Frequently Asked Questions
Is Direct Mail Still Effective in Today’s Digital Age?
Yes! Direct mail boasts high response rates and is an excellent way to reach patients who may not be engaging with online ads. In fact, combining direct mail with digital efforts amplifies results.
How Much Should I Budget for a Direct Mail Campaign?
We work within your budget to maximize your ROI. Whether you're sending 500 or 10,000 mailers, we'll ensure that every dollar is spent efficiently.
What if I Need Ongoing Campaigns?
We offer both one-off and ongoing campaign options. You can set up recurring mailers to stay in front of your patients and continually bring in new leads.
Is Direct Mail Still Effective in Today’s Digital Age?
Yes! Direct mail boasts high response rates and is an excellent way to reach patients who may not be engaging with online ads. In fact, combining direct mail with digital efforts amplifies results.
How Much Should I Budget for a Direct Mail Campaign?
We work within your budget to maximize your ROI. Whether you're sending 500 or 10,000 mailers, we'll ensure that every dollar is spent efficiently.
What if I Need Ongoing Campaigns?
We offer both one-off and ongoing campaign options. You can set up recurring mailers to stay in front of your patients and continually bring in new leads.
What We Do Best
Website
SEO
Paid Ads
Printing & Mailing

Website
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SEO
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Paid Ads
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Printing & Mailing
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The Results Speak for Themselves
650
Websites Launched
60.6K
Phone calls generated this year
$2.53M
Ad Spend under Management
6,530
SEO Optimized Pages
26.2M
Marketing Mailers Mailed
95%
Client Retention
What We Do Best
Website
SEO
Paid Ads
Printing & Mailing
Real Team, Real Results

Hans Hillestad
CEO & Co-Founder
Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.
Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.
Shawn Kimmel
COO & Co-Founder
Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.
Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.


