Rank Higher, Attract More Patients

Maximize Your Practice’s

Growth with SEO

Contact Us Today!

Why Most Dental Practices Fail to Rank (and How We Fix It)

  • No SEO Strategy

    Without a plan, you're competing against others who understand SEO.

  • Weak Website Optimization

    Slow load times, poor structure, and missing on-page SEO hurt your rankings.

  • Lack of Local Optimization

    Dental practices need local SEO to be found by nearby patients.

  • No Tracking or Accountability

    No measurable results means no ROI — wasting money on ads with no long-term strategy.

We Fix It By:

  • Tailoring a Comprehensive SEO Strategy

    Ensuring your strategy is custom-fit to your needs.

  • On-Page SEO Optimization

    We fix your website's structure, content, and technical aspects to rank higher.

  • Local SEO Tactics

    We make sure your practice shows up on local searches, maps, and directories.

  • Transparent Reporting & Analytics

    Track your results in real-time, ensuring a tangible ROI.

Our Mission Statement

We believe that when dental marketing is done right, it works. 


We believe in educating dentists on marketing basics. It puts them in greater control of their practice growth. 


We believe in competence and professionalism. And that these attributes can only be judged by tangible results. We track all the marketing we do for a practice to an almost fanatical level and only deliver services we can stand behind in terms of proven and quantifiable results. We believe in authenticity and setting realistic expectations. If we believe something will work, we’ll tell you it will. If we don’t think something will work, we’ll tell you it won’t.

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    We believe our work should have an unmistakable, positive impact on your practice.


    We believe in taking responsibility with you for your success.


    Our mission isn’t just to do marketing—it’s to help dental practices achieve their goals by delivering higher levels of real-world profitability and new patients. 


    Our mission is to try to treat others the way we would like to be treated: to only provide the kind of marketing we would want to experience as consumers and that we would want for our own business.

Why Choose Xpress, Inc?

Xpress, Inc. knows marketing and knows dental.


  • Are a full-service marketing firm.
  • Focus on measurable results
  • Track and monitor all marketing campaigns 
  • Know what works; we built a $6-million dental family practice ourselves.
  • Have helped hundreds of dental practices grow.
  • Are an Inc. 5000 company 
  • Work as your partner, not another vendor

Why Choose Xpress Promotion for SEO?

  • We Understand Your Niche

    We've worked with dental practices for years, giving us the knowledge to drive real results in this competitive field.

  • No “One Size Fits All” Approach

    We tailor every SEO campaign to your practice’s unique goals, location, and competitive landscape.

  • Results-Driven Strategy

    We focus on both quick wins (to boost your rankings fast) and long-term growth (sustainable traffic, conversions).

  • Complete Transparency & Communication

    From day one, you’ll know exactly where your money is going and the progress we’re making.

Check Out Our Reviews

What You Get with Our SEO Service

  • Comprehensive SEO Audit

    Understand where your site stands and where the biggest opportunities lie.

  • On-page SEO Optimization

     Keyword research, meta tags, technical fixes, internal linking, and content adjustments.

  • Local SEO Optimization

    Google My Business setup, local citations, and local keyword targeting to drive traffic from nearby patients.

  • Content Strategy & Creation

    Blog posts, landing pages, and content optimized for your target audience.

  • Monthly Reporting & Performance Tracking

    Clear insights into traffic, rankings, conversions, and ROI.

  • Continuous Optimization

    Ongoing improvements based on performance and evolving search algorithms.

How Our SEO Service Works — In 3 Easy Steps

  • 1. Schedule Your Free SEO Consultation

    We dive into your website, audit your SEO, and discuss your goals.


  • 2. We Build Your SEO Strategy

    Tailored to your business, your location, and your competition.

  • 3. Watch Your Rankings & Traffic Grow

    We implement the strategy, track results, and optimize for continuous growth.

Effective Marketing

Backed by Numbers

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Websites Launched
$ 0 M
Managed Ad Spend
0 M
Marketing Pieces Mailed
0 M
Leads Generated
0
Years of Experience
0 %
Client Retention

Ready to Rank Higher and Grow Your Patient Base?

Frequently Asked Questions

  • Why Do I Need SEO? Can’t I Just Pay for Ads?

    SEO is a long-term strategy that gives you sustainable results and organic traffic, meaning no ongoing ad spend. Combined with ads, it’s a powerful growth machine.

  • How Long Until I See Results?

    SEO takes time, but we aim for quick wins in the first 3 months (like ranking for less competitive local terms) and continuous growth after.

  • What Makes Your SEO Different?

    We specialize in dental practices, which means our strategy is specifically designed to meet the unique needs of your business. We don’t use generic templates — everything is customized.

  • Why Do I Need SEO? Can’t I Just Pay for Ads?

    SEO is a long-term strategy that gives you sustainable results and organic traffic, meaning no ongoing ad spend. Combined with ads, it’s a powerful growth machine.

  • How Long Until I See Results?

    SEO takes time, but we aim for quick wins in the first 3 months (like ranking for less competitive local terms) and continuous growth after.

  • What Makes Your SEO Different?

    We specialize in dental practices, which means our strategy is specifically designed to meet the unique needs of your business. We don’t use generic templates — everything is customized.

What We Do Best

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Website

Breathtaking colors of our planet
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SEO

Portraits of people from around the globe
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Paid Ads

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Printing & Mailing

Visual odyssey across continents
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Website

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

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SEO

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Paid Ads

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Printing & Mailing

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The Results Speak for Themselves

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650

Websites Launched

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60.6K

Phone calls generated this year

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$2.53M

Ad Spend under Management

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6,530

SEO Optimized Pages

Envelope with megaphone, conveying email marketing.

26.2M

Marketing Mailers Mailed

Person icon within a circular arrow.

95%

Client Retention

What We Do Best

Five people in business attire, smiling, stand in front of a gray wall.

Website

Breathtaking colors of our planet
Learn More
Three colleagues smile, posing together. Two men have arms around the middle person's shoulders. Against a brick wall.

SEO

Portraits of people from around the globe
Learn More
Man with arms crossed and woman holding a laptop smile in a bright office. Other people work in the background.

Paid Ads

Stark beauty of desolate dunes
Learn More
Three people standing in front of a white wall. The woman is in the middle with the men on either side.

Printing & Mailing

Visual odyssey across continents
Learn More

Real Team, Real Results

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Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.

Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.

Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.

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