Marketing Made Simple

Who We Are

We’re not here to impress you with marketing fluff.

We’re here to grow practices with strategy that makes sense, results you can see, and a team you can actually talk to. We’ve been in the dental marketing space for nearly two decades. We’ve built campaigns that delivered. We’ve rebuilt what other agencies broke. And we’ve done it all without gimmicks, guesswork, or ghosting our clients.


We’re clear. We’re consistent. We’re creative when it counts. And we own the results.

Who We Serve

We’re built for dental professionals who are ready to scale — but don’t have time to babysit a marketing agency. Our best clients are growth-minded, tired of excuses, and looking for a partner who’s as invested in performance as they are.


Our ideal client is:


  • A solo or multi-doc practice grossing $100K+/month
  • Investing $3K–$5K/month in marketing
  • Burned by vendors who overpromised or outsourced everything
  • Focused on results, not vanity metrics
  • Wants clarity, not confusion


We’re not chasing DSOs or agencies that want a marketing factory. We’re building with real practice owners who want real growth.

Four people smiling in a well-lit room, possibly a formal event. Two men wear suits, one a patterned tie. A woman has a necklace, wearing a dark top.

Who We Serve

We’re built for dental professionals who are ready to scale — but don’t have time to babysit a marketing agency. Our best clients are growth-minded, tired of excuses, and looking for a partner who’s as invested in performance as they are.


Our ideal client is:


  • A solo or multi-doc practice grossing $100K+/month
  • Investing $3K–$5K/month in marketing
  • Burned by vendors who overpromised or outsourced everything
  • Focused on results, not vanity metrics
  • Wants clarity, not confusion


We’re not chasing DSOs or agencies that want a marketing factory. We’re building with real practice owners who want real growth.

Four people smiling in a well-lit room, possibly a formal event. Two men wear suits, one a patterned tie. A woman has a necklace, wearing a dark top.

Who We Serve

We’re built for dental professionals who are ready to scale — but don’t have time to babysit a marketing agency. Our best clients are growth-minded, tired of excuses, and looking for a partner who’s as invested in performance as they are.


Our ideal client is:



  • A solo or multi-doc practice grossing $100K+/month
  • Investing $3K–$5K/month in marketing
  • Burned by vendors who overpromised or outsourced everything
  • Focused on results, not vanity metrics
  • Wants clarity, not confusion


We’re not chasing DSOs or agencies that want a marketing factory. We’re building with real practice owners who want real growth.

Four people smiling in a well-lit room, possibly a formal event. Two men wear suits, one a patterned tie. A woman has a necklace, wearing a dark top.

Results That Speak Volume

  • Read Their Story

    "Xpress provides a very easy platform for us to navigate. We have excellent communication with both Brice and Hans, especially when it comes to technical aspects of our website and new patient acquisition. Overall, it's been a great experience.


    If you want a company that genuinely cares about your practice and your growth, you have to reach out to Xpress. They’re the ones who will help you succeed."

  • Read Their Story

    "We've worked with Xpress for about 3 years, and they’ve been great. Whenever we have questions, they’re always there to help. If we’re not getting leads or our tracking sheets are down, we just call them, and they’re on it. Brice, Katie, Shawn, and Hans are always ready to jump in and assist.


    We really appreciate the feedback, the help, and the boost in the right direction. Xpress brings in new patients, provides leads, and offers comprehensive support. They understand how the dental world works and are true partners, not just a company telling us what to do. They’ve really helped us grow."

  • Read Their Story

    "We've been working with Xpress Promotion for the last 3 to 4 years, and the results have been phenomenal. Our presence on the web and on social media is incredible, and the success rate has been tremendous. We've gained tons of leads and new patients, which has made a huge impact.


    If you want results, go to Xpress Promotion. Don’t look anywhere else—they are the go-to company for social media and promotional marketing. They offer a complete package that covers everything: your mailings, your website, social media, and more, all under one roof. Yes, go for it!"

  • Read Their Story

    "We have five locations, soon to be six, and Xpress Promotion has been amazing in helping us manage our growth. One of my favorite things is our new mover postcards. They take care of everything—getting the list of people who’ve moved into each area, sending the postcards—and we don’t have to worry about a thing.


    As we expand and open new locations, Xpress helps us generate postcards that fuel the schedule from day one. We send them out weeks before opening so we know the word is out. They also help with design, like creating logos or getting high-res files when we need them, and they even coordinate with local companies we work with.


    Xpress is great at making sure everything aligns. If we send over files from a local TV ad, they collaborate with our mailers to create a cohesive marketing message. Everything looks like it’s coming from one place, even when it’s not.


    We love working with Julie. She’s super responsive and always ready to make tweaks to designs based on our feedback. It’s always an easy process with her. As we’re growing and doing more local TV and radio marketing, Xpress helps us ensure that all our materials match and present a unified message.


    I highly recommend working with Xpress. Go visit my friends Hans, Shawn, Brice, and Julie. The whole team is welcoming, responsive, and they even answer texts on weekends. They go above and beyond for us, and they’re always there to help with anything we need."

  • Read Their Story

    "I’ve been working with Xpress Promotion for about 5 or 6 years, and it’s been phenomenal. They’ve handled everything for me—postcards, website, Google ads—and it just keeps getting better and better.


    Shawn and Hans have both worked closely with me, tailoring everything to my specific needs.


    Xpress is an outstanding company to work with. They’re easy to collaborate with, and they’re always available—within reason. They’re always there for you when you need them."

  • Read Their Story

    "Every time I talk to you guys, there’s always something new I learn about SEO, websites, and marketing. You’re super real with me, and it feels like we have a friendship where I can be open. If something’s working or not working, we’re able to discuss it honestly, and I really appreciate that. If something’s off, I know I can reach out, and you’re always receptive and genuinely care about my business.


    We’ve worked with other marketing companies before, but they always overpromise and underdeliver. What I love about you guys is that you don’t make unrealistic promises. You build a strategy, knowing it’s not a one-size-fits-all. Some things work, some things don’t, and that’s okay.


    Everybody at Xpress is fantastic, but I want to give a special shoutout to Shawn. He’s got a lot of experience in dental marketing, and that’s huge. Working with a company that truly understands the ins and outs of running a dental practice makes all the difference. Shawn’s experience in a dental office allows him to empathize with my needs, and that’s something other marketing agencies just can’t offer."

Results That Speak Volume

  • Read Their Story

    "We've worked with Xpress for about 3 years, and they’ve been great. Whenever we have questions, they’re always there to help. If we’re not getting leads or our tracking sheets are down, we just call them, and they’re on it. Brice, Katie, Shawn, and Hans are always ready to jump in and assist.


    We really appreciate the feedback, the help, and the boost in the right direction. Xpress brings in new patients, provides leads, and offers comprehensive support. They understand how the dental world works and are true partners, not just a company telling us what to do. They’ve really helped us grow."

  • Read Their Story

    "We have five locations, soon to be six, and Xpress Promotion has been amazing in helping us manage our growth. One of my favorite things is our new mover postcards. They take care of everything—getting the list of people who’ve moved into each area, sending the postcards—and we don’t have to worry about a thing.


    As we expand and open new locations, Xpress helps us generate postcards that fuel the schedule from day one. We send them out weeks before opening so we know the word is out. They also help with design, like creating logos or getting high-res files when we need them, and they even coordinate with local companies we work with.


    Xpress is great at making sure everything aligns. If we send over files from a local TV ad, they collaborate with our mailers to create a cohesive marketing message. Everything looks like it’s coming from one place, even when it’s not.


    We love working with Julie. She’s super responsive and always ready to make tweaks to designs based on our feedback. It’s always an easy process with her. As we’re growing and doing more local TV and radio marketing, Xpress helps us ensure that all our materials match and present a unified message.


    I highly recommend working with Xpress. Go visit my friends Hans, Shawn, Brice, and Julie. The whole team is welcoming, responsive, and they even answer texts on weekends. They go above and beyond for us, and they’re always there to help with anything we need."

Our Marketing Services

From websites and SEO to paid ads and print, we offer everything you need to attract, convert, and grow.

Results That Speak Volume

  • Read Their Story

    "Xpress provides a very easy platform for us to navigate. We have excellent communication with both Brice and Hans, especially when it comes to technical aspects of our website and new patient acquisition. Overall, it's been a great experience.


    If you want a company that genuinely cares about your practice and your growth, you have to reach out to Xpress. They’re the ones who will help you succeed."

  • Read Their Story

    "We've worked with Xpress for about 3 years, and they’ve been great. Whenever we have questions, they’re always there to help. If we’re not getting leads or our tracking sheets are down, we just call them, and they’re on it. Brice, Katie, Shawn, and Hans are always ready to jump in and assist.


    We really appreciate the feedback, the help, and the boost in the right direction. Xpress brings in new patients, provides leads, and offers comprehensive support. They understand how the dental world works and are true partners, not just a company telling us what to do. They’ve really helped us grow."

  • Read Their Story

    "We've been working with Xpress Promotion for the last 3 to 4 years, and the results have been phenomenal. Our presence on the web and on social media is incredible, and the success rate has been tremendous. We've gained tons of leads and new patients, which has made a huge impact.


    If you want results, go to Xpress Promotion. Don’t look anywhere else—they are the go-to company for social media and promotional marketing. They offer a complete package that covers everything: your mailings, your website, social media, and more, all under one roof. Yes, go for it!"

  • Read Their Story

    "We have five locations, soon to be six, and Xpress Promotion has been amazing in helping us manage our growth. One of my favorite things is our new mover postcards. They take care of everything—getting the list of people who’ve moved into each area, sending the postcards—and we don’t have to worry about a thing.


    As we expand and open new locations, Xpress helps us generate postcards that fuel the schedule from day one. We send them out weeks before opening so we know the word is out. They also help with design, like creating logos or getting high-res files when we need them, and they even coordinate with local companies we work with.


    Xpress is great at making sure everything aligns. If we send over files from a local TV ad, they collaborate with our mailers to create a cohesive marketing message. Everything looks like it’s coming from one place, even when it’s not.


    We love working with Julie. She’s super responsive and always ready to make tweaks to designs based on our feedback. It’s always an easy process with her. As we’re growing and doing more local TV and radio marketing, Xpress helps us ensure that all our materials match and present a unified message.


    I highly recommend working with Xpress. Go visit my friends Hans, Shawn, Brice, and Julie. The whole team is welcoming, responsive, and they even answer texts on weekends. They go above and beyond for us, and they’re always there to help with anything we need."

  • Read Their Story

    "I’ve been working with Xpress Promotion for about 5 or 6 years, and it’s been phenomenal. They’ve handled everything for me—postcards, website, Google ads—and it just keeps getting better and better.


    Shawn and Hans have both worked closely with me, tailoring everything to my specific needs.


    Xpress is an outstanding company to work with. They’re easy to collaborate with, and they’re always available—within reason. They’re always there for you when you need them."

  • Read Their Story

    "Every time I talk to you guys, there’s always something new I learn about SEO, websites, and marketing. You’re super real with me, and it feels like we have a friendship where I can be open. If something’s working or not working, we’re able to discuss it honestly, and I really appreciate that. If something’s off, I know I can reach out, and you’re always receptive and genuinely care about my business.


    We’ve worked with other marketing companies before, but they always overpromise and underdeliver. What I love about you guys is that you don’t make unrealistic promises. You build a strategy, knowing it’s not a one-size-fits-all. Some things work, some things don’t, and that’s okay.


    Everybody at Xpress is fantastic, but I want to give a special shoutout to Shawn. He’s got a lot of experience in dental marketing, and that’s huge. Working with a company that truly understands the ins and outs of running a dental practice makes all the difference. Shawn’s experience in a dental office allows him to empathize with my needs, and that’s something other marketing agencies just can’t offer."

Our Marketing Services

From websites and SEO to paid ads and print, we offer everything you need to attract, convert, and grow.

Website

We specialize in creating custom websites that are visually appealing, user-friendly, and optimized for performance. Whether you're launching a new site or upgrading an existing one, we ensure your website is responsive, functional, and aligned with your brand.

Group of people in black shirts posing in an office, white board in background.
Two people in black shirts stand in front of a whiteboard and desk, smiling.

SEO

Boost your online visibility and drive organic traffic with our SEO services. We help optimize your website to rank higher in search engines, ensuring your content is easily discoverable by potential customers in relevant search results.

Three people in black shirts with arms crossed, standing in an office with other people in the background.

Paid Ads

Maximize your marketing budget with targeted paid ads. Our team creates and manages effective campaigns across platforms like Google Ads and social media to generate qualified leads, ensuring every dollar spent works hard for you.

Three people in black shirts standing, posing near a printing machine.

Printing & Mailing

From business cards to brochures, we provide high-quality printing and direct mail solutions. Our service ensures your printed materials stand out and reach the right audience, all while delivering your message with precision and professionalism.

A woman is sitting in a dental chair while a dentist examines her teeth.

Website

We specialize in creating custom websites that are visually appealing, user-friendly, and optimized for performance. Whether you're launching a new site or upgrading an existing one, we ensure your website is responsive, functional, and aligned with your brand.

A woman is laughing with her mouth open and her hands on her face.

SEO

Boost your online visibility and drive organic traffic with our SEO services. We help optimize your website to rank higher in search engines, ensuring your content is easily discoverable by potential customers in relevant search results.

A woman is sitting in a dental chair while a dentist examines her teeth.

Website

We specialize in creating custom websites that are visually appealing, user-friendly, and optimized for performance. Whether you're launching a new site or upgrading an existing one, we ensure your website is responsive, functional, and aligned with your brand.

A woman is laughing with her mouth open and her hands on her face.

SEO

Boost your online visibility and drive organic traffic with our SEO services. We help optimize your website to rank higher in search engines, ensuring your content is easily discoverable by potential customers in relevant search results.

A woman is sitting in a dental chair while a dentist examines her teeth.

Paid Ads

Maximize your marketing budget with targeted paid ads. Our team creates and manages effective campaigns across platforms like Google Ads and social media to generate qualified leads, ensuring every dollar spent works hard for you.

A woman is laughing with her mouth open and her hands on her face.

Printing & Mailings

From business cards to brochures, we provide high-quality printing and direct mail solutions. Our service ensures your printed materials stand out and reach the right audience, all while delivering your message with precision and professionalism.

A woman is sitting in a dental chair while a dentist examines her teeth.

Paid Ads

Maximize your marketing budget with targeted paid ads. Our team creates and manages effective campaigns across platforms like Google Ads and social media to generate qualified leads, ensuring every dollar spent works hard for you.

A woman is laughing with her mouth open and her hands on her face.

Printing & Mailings

From business cards to brochures, we provide high-quality printing and direct mail solutions. Our service ensures your printed materials stand out and reach the right audience, all while delivering your message with precision and professionalism.

Group of people in black shirts pose in an office, smiling. Some are raising their arms in celebration.
Two men in black shirts with arms crossed, standing in an office with other people working at computers.

What Makes Us Different

We don’t outsource your success.

We don’t hide behind vague metrics.

And we don’t try to be someone else.


We’ve got an in-house team that actually knows what they’re doing, across SEO, paid ads, website builds, print, and campaign strategy. We bring two decades of data, experience, and client wins to the table and we’re not afraid to be a little bold to make your brand stand out.


You get service. You get systems. You get results. No fluff.

Group of people in black shirts pose in an office, smiling. Some are raising their arms in celebration.
Two men in black shirts with arms crossed, standing in an office with other people working at computers.

What Makes Us Different

We don’t outsource your success.

We don’t hide behind vague metrics.

And we don’t try to be someone else.


We’ve got an in-house team that actually knows what they’re doing, across SEO, paid ads, website builds, print, and campaign strategy. We bring two decades of data, experience, and client wins to the table and we’re not afraid to be a little bold to make your brand stand out.


You get service. You get systems. You get results. No fluff.

Group of people in black shirts pose in an office, smiling. Some are raising their arms in celebration.
Two men in black shirts with arms crossed, standing in an office with other people working at computers.

What Makes Us Different

We don’t outsource your success.

We don’t hide behind vague metrics.

And we don’t try to be someone else.


We’ve got an in-house team that actually knows what they’re doing, across SEO, paid ads, website builds, print, and campaign strategy. We bring two decades of data, experience, and client wins to the table and we’re not afraid to be a little bold to make your brand stand out.


You get service. You get systems. You get results. No fluff.

Real Team, Real Results

Man in black leaning against an unseen object, arms crossed, smiling.

Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.

Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.


Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.

Man in black shirt and pants leaning against a white surface, arms crossed.

Hans Hillestad

CEO & Co-Founder

Hans Hillestad is the co-founder of Xpress INC, which started as a direct mail company in 2005. With years of experience helping hundreds of businesses grow, Hans has built a reputation for his honest, results-driven approach to marketing. He’s especially passionate about dental marketing, working with practices of all sizes, from rural general dentists to urban oral surgeons.

Before founding Xpress, Hans worked across various industries, gaining hands-on experience in sales, customer service, and team management. His “whatever it takes” mentality ensures he’s always in touch with clients, driving their growth and success.


Shawn Kimmel

COO & Co-Founder

Shawn Kimmel is co-founder of Xpress INC, where he and his partner, Hans, built a marketing agency focused on delivering personalized solutions to small businesses and healthcare practitioners, with a strong focus on dental marketing.

Shawn also serves as CMO for StarBrite, a Maryland-based dental practice, where he increased revenues from $2 million to $8 million by expanding their online presence and reactivating their patient base. His hands-on experience in both dental practice management and marketing has helped hundreds of businesses thrive.

The Results Speak for Themselves

Browser window with globe and cursor icon.

650

Websites Launched

Telephone icon with speech bubble.

60.6K

Phone calls generated this year

Computer screen with dollar coin icon and cursor.

$2.53M

Ad Spend under Management

Magnifying glass over a graph with an upward arrow, representing analysis and growth.

6,530

SEO Optimized Pages

Envelope with megaphone, promoting email marketing.

26.2M

Marketing Mailers Mailed

Person inside a circular arrow, suggesting a cycle or process involving people.

95%

Client Retention

Proven Results Across the U.S.

The Results Speak for Themselves

Website icon, browser window with a globe and cursor.

300+

Websites Launched

Phone with speech bubble icon.

200K+

Phone Calls Generated This Year

Computer monitor displaying a coin with a dollar sign and a mouse cursor.

$3.5M

Ad Spend Under Management

Magnifying glass with an upward trending graph.

3K+

SEO Optimized Pages

Envelope with megaphone, indicating announcements or email marketing.

26.2M

Mail Pieces Delivered

A person inside a circular arrow, suggesting a cycle or process involving people.

95%

Client Retention

The Results Speak for Themselves

Web browser icon with a globe and cursor.

200+

Websites Launched

Telephone icon with speech bubble containing three dots.

200K+

Phone Calls Generated This Year

Computer monitor displaying a dollar coin and a cursor, indicating online payment or transaction.

$3.5M

Ad Spend Under Management

Magnifying glass with upward trending graph.

3K+

SEO Optimized Pages

Envelope with megaphone, indicating email marketing.

26.2M

Marketing Mailers Mailed

Person icon inside circular arrows.

95%

Client Retention

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Behind the Scenes with Our Team

Watch Our Video!

Trusted Partnerships That Power Us

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HighLevel logo: three colored arrows pointing up; yellow, blue, and green. Text: HighLevel.
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Trusted Partnerships That Power Us

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